Privacy policy

What is personal data?

Personal data is information that can directly or indirectly be linked to a currently living individual. Within the GDPR law, electronically stored information such as IP addresses, GEO location, specific meta-data, photographs, and registration numbers, among others, are included. The law is broad to protect you and your information.

Data quality and retention

Éponine Equestrian AB takes measures to keep the personal data we possess accurate and up to date, and we also take steps to delete outdated or otherwise incorrect or unnecessary personal data.

Sharing of Your Information

"Éponine Equestrian" regarding Éponine Equestrian AB is the data controller. We may collect and share your information within the group if it is necessary to fulfill our agreement with you or if it falls within the appropriate scope. When we share information about you with third parties, such as our partners like transportation companies, customer service firms, auditors, or similar entities, they are our data processors, and their use of your personal data is governed by agreements to protect you. By agreeing to this policy, you understand and consent that your collected personal data may be used by one or more companies within the Éponine Equestrian group. We do not use the collected information for purposes, in, or for areas other than the original context in which the information was collected. Thus, we collect information when you are in contact with us, and we solely use this information within our company and group companies.

Sharing Your Information Outside the EU/EEA

We share your information with third parties outside the EU/EEA and have ensured that the security level aligns with what the GDPR law requires. This sharing is done with programs necessary to provide our services to customers and visitors.

Mergers and Acquisitions

If we decide to sell, purchase, merge, or otherwise reorganize our businesses, in certain countries, this may involve disclosing personal data to potential or actual buyers and their advisors or receiving personal data from sellers and their advisors for such transactions.

When Do We Handle Your Personal Data?

When you visit our website and during website development. When you make a purchase. In connection with marketing and advertising. In relation to newsletter distribution and SMS-based marketing. When you contact our customer service. When you interact with us on social media and share your social media posts. When you provide a product review. When you participate in our competitions. During the development of products and services. To comply with accounting and financial legislation. When you are in contact with our company representatives. When you interact with us at events. When we handle your personal data, we may ask for information about you as well as data used to identify you and verify users and their actions, or information that may be needed to provide the products and services you have requested or to communicate with you. We may also process and use your personal data to ensure the functionality and security of our products and services, as well as to prevent and detect fraud and other misconduct.

We may also collect other information you provide, such as your consents, preferences, and feedback, information about your devices, and other such information you provide us. Please note that certain non-identifiable information collected from you may become personally identifiable when you provide us with your personal data. Some of our services may also allow you to submit information about other individuals, such as when you order a product to be sent directly to another recipient.

Legal Basis - Consent

If consent from you for processing personal data as described in this policy is required by applicable law, such consent will be obtained through an appropriate mechanism. For example, a checkbox that, when checked, indicates your consent, technical settings choices for a service or website, or other statement or behavior that clearly indicates your acceptance of the processing depending on the product, website, service, or program you are using.

Legal Basis - Legitimate Interest

In certain cases, Éponine Equestrian processes your personal data based on our legitimate interest. This means that through a balancing of interests, we have concluded that our legitimate interests in processing personal data outweigh your interest and fundamental right not to have your personal data processed.

Data Obtained from Third Parties

In addition to the personal data we obtain from you, in accordance with applicable laws, we may receive certain personal data from list rental companies and other publicly available sources. This may include personal data such as credit information and address updates.

Purpose of Processing

Éponine Equestrian processes your personal data for the purposes described in this policy and/or additional service-specific privacy notices. Please note that one or more purposes may apply simultaneously.